Norman Russell Design
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Broadcast TV studios, theatres, sound stages, and video teleconference rooms -- these performance spaces represent unique design and construction challenges.  In response to the diversity of demands imposed upon them, and to keep pace with continuous technological development, these spaces have become increasingly sophisticated.  The activities in each type of facility are distinct from each other and each space is unique to each type of activity, yet all spaces share the common goal of supporting a performance event. 

The performance space must facilitate and enhance unusual and extraordinary events occurring in real time.  When the curtain goes up, the camera rolls, or the satellite hookup is complete, events must move forward in a precise fashion without interruption.

Prior to and following the performance event, the facility must allow the most efficient turn-around possible.  It matters little to the facility owner or manager if a truly extraordinary event can be accommodated by the facility if time and cost requirements of set-up and removal exceed the earnings or value of the event itself.

For the performance facility project to reach a successful conclusion, planning, design, and engineering processes must be based on a comprehensive and creative knowledge of performance space uses in order to achieve the following:

  • Development of a creative and workable space
  • Realistic budget projections
  • Tangible cost effectiveness
  • Energy efficiency
  • Future facility flexibility

Since 1978, Norman Russell has contributed planning and construction supervision services on a wide variety of performance spaces and has provided the expertise and creativity necessary for the successful completion of hundreds of projects. Norman Russell's background includes more than twenty five years of production experience in theatre, broadcast television, video and film production, extensive hands-on experience working with manufacturers and suppliers of performance systems and equipment, advanced academic degrees, and five years of college and university lecturing.

The uniqueness of  Norman Russell's expertise lies in the depth and the breadth of his experience over all categories of performance spaces.  These facilities share many considerations such as configuration and acoustics, and use similar rigging, lighting, and sound technologies, systems, and equipment. 

Norman Russell has consistently demonstrated creativity in transposing concepts and techniques from one type of venue to another, and in his effective application of emerging technologies.  In addition to his work with new construction, Norman Russell has had a wide range of experiences in the planning and design for adaptive reuse of existing facilities as performance spaces, and with the upgrading of systems and equipment in facility renovations.

Norman Russell provides the creativity and the knowledge needed to establish a program of use and subsequent design parameters of the project, to accurately assess project requirements and costs, to develop designs and contract documentation, and to assist with contract bids and negotiations. 

Once construction begins, Norman Russell's experience guides the project through the review of contract work, the training of production staff, and the provision start-up production services.

A scope of consultation services can be matched to any project based on the specific needs of the project.  Where a project requires specialists in related areas of expertise such as acoustic modeling or video engineering, Norman Russell has working relationships with recognized experts in many fields, and can provide such services if desired.

Norman Russell is dedicated to providing performance facility consultation of the highest level for any size or type of project at a reasonable cost.  In fact, by avoiding many of the pitfalls of performance space planning and construction, Norman Russell assists in the reduction of costs and the elimination of delays.

Norman Russell Design scope of services includes the following:

Schematic Design

  • Program of use
  • Development of plan
  • Cost estimates
  • Time estimates
  • Schematic report for approval

Design Development

  • Development of working drawings
  • Electrical engineering requirements
  • Mechanical engineering requirements
  • Equipment schedules
  • Design reviews and modifications
  • Design report for approval

Contract Documentation

  • Key drawings and details
  • Written specifications
  • Document reviews and modifications
  • Response to bidder inquiries
  • Assessment of bid proposals

Construction Review

  • Pre-construction contractor directions
  • Review of work
  • Supervision of changes in the work
  • Systems testing and adjustments
  • Final approval of completed work

Training and Startup Production Services

  • Operation and maintenance procedures
  • Seminars in production lighting techniques
  • Production lighting design and directions
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